The National Tourism Council Malaysia (NTCM) which membership comprises of the various tourism associations in Malaysia, works closely with the government on matters relating to tourism development and promotion. Acting as a national body and representing the key industry stakeholders from the private sector, the Council plays a significant and meaningful role in supporting Malaysia's tourism objectives.

NTCM on its part organises projects and events including seminars and conferences to enhance the growth of the industry and in particular to promote domestic tourism.